The Marketing Book Podcast cover image

431 Leading Growth by Anthony Iannarino

The Marketing Book Podcast

00:00

The Importance of Beware Outsider Advice

A marketing expert said that some salespeople don't know the difference between a lead, a prospect and an opportunity. With very few exceptions, most marketers do not spend time with prospective clients. Sales calls must answer the question, why change? You can improve inter-departmental relationships if you ask marketing to develop this content for you.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app