RELOAD: How to Handle Everyone Owning Customer Experience with Tamara McCleary
What's Next! with Tiffani Bova
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The Importance of Hyper Personalization in a Multi-Channel World
I think you hit on something around this sort of personalization, this hyper personalization, right? If I want it, when I wants it, how I want it,. in what channel, potentially, et cetera. How do you do that at scale? Right? And more importantly, just that personalization, hyper in a multi-channel, multicultural, highly connected world is really tough. That's where we have machine learning, speeding up the process and blowing our minds with how quickly we can get the right content or product or service to the right person through the right messaging wherever they happen to be because it'll already be known where you are.
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