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#128: $500M+ to Boost Energy Efficiency in Commercial Buildings — Al Subbloie⁠, CEO of ⁠Budderfly⁠

Entrepreneurs for Impact

CHAPTER

How to Get Rid of Friction for Your Customers

The notion of friction in business, it's subtle, but huge. Friction will emerge as long sales cycles and no decisions. So I always focus on the business model and the value exchange between customer and what we're offering.

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