AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The D2C boom is over. Mamaearth's IPO is proof
Daybreak
The Rise and Fall of D2C Brands
This chapter explores how direct-to-consumer (D2C) brands experienced a surge in popularity during the pandemic but faced a decline in demand as traditional in-store shopping rebounded. The example of Mama Earth highlights this shift, and the chapter also discusses the decrease in equity funding and acquisition rates for D2C beauty brands, along with the growing interest in capital from companies in the food and beverages sector.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode