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3min chapter
The D2C boom is over. Mamaearth's IPO is proof
Daybreak
The Rise and Fall of D2C Brands
This chapter explores how direct-to-consumer (D2C) brands experienced a surge in popularity during the pandemic but faced a decline in demand as traditional in-store shopping rebounded. The example of Mama Earth highlights this shift, and the chapter also discusses the decrease in equity funding and acquisition rates for D2C beauty brands, along with the growing interest in capital from companies in the food and beverages sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode