Mac Donald's Free Toys

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When you go into a meeting with people, i want them on my side. What's the best strategy to employ? And what i say is, when you go into that room, the best question you should ask yourself is not who can most help me here, but whom can i most help here? If you go and enhance the outcomes and elevate the circumstances of somebody in that room, that person will stand ready to do the same for you. Personalized favors as well as unexpected favors really do a build muscle into into the system.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?