187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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Mac Donald's Free Toys
When you go into a meeting with people, i want them on my side. What's the best strategy to employ? And what i say is, when you go into that room, the best question you should ask yourself is not who can most help me here, but whom can i most help here? If you go and enhance the outcomes and elevate the circumstances of somebody in that room, that person will stand ready to do the same for you. Personalized favors as well as unexpected favors really do a build muscle into into the system.
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