Website Design and Supply Chain Innovations

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This chapter discusses the significance of having a well-designed website in 2023 and introduces Squarespace as a platform that offers beautiful templates for engaging audiences and selling products. It highlights the features of Squarespace, such as drag and drop web design, built-in analytics, and marketing channel analysis, and also mentions its ability to create online stores, blogs, and subscription businesses.

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Today’s show:

Boll & Branch CEO Scott Tannen joins Jason to discuss taking control of the supply chain (11:40), building a trusted brand through transparency (18:12), the importance of boots-on-the-ground methodology (28:02), and much more!

Time stamps:

(0:00) Boll & Branch CEO Scott Tannen joins Jason

(3:12) Boll & Branch’s position in the market

(4:53) The origin story, insights gained about supply chains, and increasing product quality

(10:17) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(11:40) Going deep into the supply chain dynamics and Boll & Branch’s key innovation

(16:05) The benefits of organic cotton and creating a cost of goods advantage

(18:12) How traceability sets Boll & Branch apart as a textile brand

(24:40) Plunge - Go to https://plunge.com and use code twist150 for $150 off

(26:11) Hotels and the hospitality business

(28:02) The importance of Fairtrade certification and the boots-on-the-ground methodology

(38:33) NetSuite - Download your free KPI Checklist at http://netsuite.com/twist