Marc Stickdorn 'Journey Map Ops Q&A'
The Human Centered Design Podcast (Premium)
00:00
The Challenge of Customer Journey Maps
One department doesn't know what the other one does, but they're often doing the same stuff. They call it differently, and that's why we don't find it out. And what they've done afterwards is they actually connected both projects. So suddenly they had more budget, more people working on that, and could achieve a way better result in less time. From a customer ppspective, you might say, were at doesn't it do the same thing? You just cater differently. And sunday is on the table. We are able to bring journey maps into the digital space so any one can access them relly, at any time that they need to.
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