75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Product Managers - Who Develops the Personas?
Sarata is a senior product manager working at Microsoft. She has over 10 years of experience working at Microsoft prior to did her B school back in India and then had worked on various products, internal customers, as well as external customers. Sarata: "Our main function or main responsibility if you see is to get into the shoes of a customer"
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