Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

238: How SDRs Can Hit 225% of Quota With Armand Farrokh (Replay)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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The Importance of Cold Calling

I don't even have an elevator pitch anymore. I literally don't because my answer is always dynamic based on what you do, right? And that's the philosophy behind discovery, behind cold calls. Cold calls are really just a compressed discovery call. If you can get really, really good at cold calling, it'll actually make you shut up more in a discovery call.

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