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J.J. Abrams: Make room for magic

Masters of Scale

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From Inspiration to Reality: The Playful Origins of a Logo

This chapter narrates a visit to Elon Musk's Boring Company, where a playful hat designed with a witty logo unexpectedly becomes the company's official emblem. It explores the significance of creativity and playfulness in a work environment, particularly in the face of challenges like the COVID pandemic.

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