Marketing web3: Audience, Community, More
web3 with a16z crypto
The Future of Paid Marketing in Web Three
With web three startups, there's a lot less emphasis on paid marketing. You'll see the occasional Facebook ad from a decentralized or decentralizing project that has web three-style goals. But it's more of function of the stage we're in right now with web three and it just being very early. As you have products that are reaching a more mass consumer audience, you have to use every tool at your disposal. Some of those are going to be more traditional methods targeting the people who are just coming in and buying their first bitcoin.
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