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Patricia Haywood: Balance and Authenticity in Tough Negotiations

Negotiate Anything

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Authenticity and Purpose in Construction Negotiations

This chapter explores the challenges of negotiating in the construction industry, emphasizing the importance of authenticity and a higher purpose. The speaker shares personal experiences of feeling pressured to be aggressive and inauthentic, highlighting the value of staying true to oneself. They discuss the significance of understanding the bigger picture, distributing risks and responsibilities, and creating a balanced construction contract for positive relationships.

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