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2min chapter
What the new Starbucks CEO could mean for the coffee giant's digital future
GeekWire
Navigating Customer Experience and Innovation at Starbucks
This chapter explores Starbucks' strategic pivot under new leadership towards prioritizing customer experience over data-driven decisions. It reflects on Howard Schultz's commitment to core values and examines initiatives like olive oil coffee and the discontinued NFT experience in relation to evolving customer preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode