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17min chapter
111. Svend Brinkmanns holdninger til marketing, oplevelser og aktiv dødshjælp
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Bæredygtige løsninger og etiske dilemmaer
Kapitlet diskuterer effektiviteten af Borgare-oplevelsen som en bæredygtig løsning og introducerer Rory Sutherland, en ekspert i adfærdsvidenskab. Der diskuteres om at forbedre oplevelser frem for produktion af nye ting og reflekteres over værdien af oplevelser kontra objektiv værdi. Desuden berøres etiske dilemmaer, herunder at vælge mellem at hjælpe et barn i nød og betydningen af nærhedsprincippet i forhold til at lindre lidelse.
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