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Apple marketing in the early 2000s when they were kind of presented with this multi touch technology that we're so used to now. Two decades ago was still real real jaggy. They're like yeah We'll we'll give it the real stages to sell homes like that was like the master plan that Apple marketing had and So that's the second part is like many people involved in the creation of these kind of iconic products But as I mentioned we'll be doing consumer products. We'll be doing books movies The whole nine of bringing ideas to life. Extremely relevant to the idea of bringing Ideas to life is how hard it is to do.
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