3min chapter

Practical AI cover image

Shopify's New AI Features with Matt Colyer

Practical AI

CHAPTER

Harnessing Analytics for Targeted Marketing in E-Commerce

This chapter discusses the advanced analytics features of a tool aimed at Shopify merchants, highlighting its ability to detect sales trends and inform business strategies. Through a practical example of a sports merchandise store, it illustrates how data insights can personalize shopping experiences and drive sales performance.

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