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236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Importance of Emotional Connection in Branding
"It's quite alarming for a person who spends so much time thinking, teaching and talking about branding that you say that most people actually don't care," he says. "We're not here just to move products... We also have the opportunity of making a larger contribution as marketing professionals ... This contribution is to help people becoming who they want to be."
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