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Why You Shouldn’t Open a Restaurant (Update)

Freakonomics Radio

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Navigating the Challenges of Vegan Hospitality

This chapter discusses the hurdles of opening a vegan-friendly restaurant, particularly the innovative use of Impossible Meats, and the complexities of hiring in New York’s competitive market. It highlights the personal toll on family life and the chaos of the restaurant's opening night, alongside the motivations for re-entering the industry with a new concept.

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