How to Be an Ambidextrous Organization With UX Research

I believe that UX are researchers. They're underutilized in organizations given their capacity and ability to drive product delivery and product discovery. How can researchers support an ambidextrous organization to be invincible with user experience research? I really consider this to operate in product delivery UXR, which involves focusing on current customers, markets and technology. And then you look at the other side, which is this idea of the product discovery UXR support,. This includes exploratory research, ideation sessions, to spark innovation ideas.