#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
00:00
Split Testing
Marketing expert says split testing is a way of reinforcing and strengthening your instincts. A lot of testers don't pay much attention to instincts because they want to focus on empirical data, he says. "I'm just a big believer in things I tell my team even if the data shows it already failed"
Transcript
Play full episode
