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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
Split Testing
Marketing expert says split testing is a way of reinforcing and strengthening your instincts. A lot of testers don't pay much attention to instincts because they want to focus on empirical data, he says. "I'm just a big believer in things I tell my team even if the data shows it already failed"
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