Importance of Incentives Alignment and Strategic Hiring Insights

In this episode: 

• Tara needs an assistant
• Katie only hires from within her community 
• Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters 
• Who you should hire first
• Why your first hire should drive sales
• Writing job postings like letters and using the “what’s in it for them” framework

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