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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

CHAPTER

The Difference Between a Relationship Builder and a Challenger

Selling to a customer who is unlikely to buy based on all these signals I'm seeing is minutes I don't get back selling to customers who actually would buy. And so, you know, anyone who's earlier in their career, like I cannot reinforce what Anthony has shared more. It is so important that you are looking for those signals. You're looking for this and you're not being afraid to stand up and call it out because you will suffer later.

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