S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
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The Culture of Businesses
There's a trait that I've observed over the years which is kind of well it starts off being curious and then somewhat challenger. Where any organisation starts there's always people that will fancy having a run at it because they question the status quo. And in marketing terms it's a product life cycle. It's a bell curve. And any sector, any idea, any business has a bell curve in it. But you'll be a pain in the backside to your boss at the time. You're not old enough to worry about that sort of thing so you can actually act upon it. There's a certain amount of idealism as well. What you imagine things to be in an ideal
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