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S8E19: From COO to CEO, and deciding to focus less on sales, with Rory McKeand (CEO, TSG)

The Impact Multiplier CEO

00:00

The Second Year Effect of Refusing Drink

This year alone, we've seen that a quarter of our new customers have come from referral of existing customers. And next year, we're expecting that to be at half ofOur new customers. If someone recommends you in that way, I think our win rate, something like 80, 90% of the introductions we get. So it's great. We need to be careful as not reaching a complacency. What God has here was a real fear of moving from a sales to customer success model and really being focused on those sort of key metrics and engagement.

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