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5min chapter
The Honest Company’s Jessica Alba: Make your customer the star
Masters of Scale
Jessica's Challenges as an Actress
Jessica's childhood struggles with health and elergies made her particular vigilant of what was in the product she consumed. She became involved in advocating for stricter laws on consumer safety. Jesica decided to take a different approach, one that made the most of her skills to make a real life connection with her customers. Identifying the needs and concerns of parents helped identify a gap in the market.
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