84- Negotiation and Business Design: Creating Value for All Parties Involved
d.MBA
Exploring the Concept of Integrative Negotiation and its Parallels to Business Design
This chapter delves into the concept of negotiation, examining the win-lose approach versus the integrative negotiation approach. It highlights the importance of understanding interests and creating value for both parties, drawing parallels to business design and the need for open, collaborative conversations.
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