Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Summer holidays: using nostalgia to increase willingness to pay

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Intro

This chapter delves into the nostalgic feelings tied to summertime vacations, highlighting the differences between the UK and the US. The speakers discuss how childhood summer breaks influence learning and the educational disparities related to wealth, emphasizing the cultural significance of these experiences.

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