344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education
High Intensity Business
00:00
A Case Is a Twelve Month Financial Commitment, but It's Only Paid Monthly
A case is a twelvemonth financial commitment, but it's only paid monthly. People need to be rewarded for a longer commitment things on offer. You could theoretically pay for each training like singls, ah, but that's not biologically how training works,. So you you want to give people a rebat from compared to single if they i they com it for 12 months. That's why you have this natural, it's a natural recurring business, fitnessed. And so you wil will have subscriptions. It’s a natural thing to offer thet, what is that book you mentioned? And is it translated into english as well?"
Transcript
Play full episode
