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13min chapter
Advice Line with Gary Erickson of Clif Bar
How I Built This with Guy Raz
Launching a Sustainable Plastic Supply Arm
The chapter explores a company's initiative to transform ocean waste plastic into usable products, focusing on their vision to replace Virgin PET with their sustainable alternative, Stoked Plastic. Discussions revolve around the challenges of educating the market, positioning the product as an organic choice, and the importance of marketing efforts in promoting sustainability. The conversation also delves into the comparisons between Stoked Plastic and regular plastic, emphasizing higher recyclability and faster ESG target fulfillment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode