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How Did You Get the Funding You Needed?
We went through like ten, 12 different prototypes of the amount of suction that light comes up when people lift the top box from the bottom. The subscription model worked for us a because, ye, we wanted to build that habit,. You got to keep shaving. We had this promise, we had this clinically proven solution that would work if you use our product for weeksm so it naturally lended itself to subscription. This was like warby parker dsnobos, right? Like that sort of thing.