
Optimize Lead Generation from Events, with Micheál McGrath
B2B Growth
00:00
How Do You Sure Up That Hand Off From That Webanar to Your Sales Leaders?
I would prefer bringin 50 people in on how to do something, rather than the hottest keyword of the week. If they're willing to spend an hour, as i said, talking, you might as well show them something of value and something that's going to connect with them. I've always found the best thing to do with afterwards is almost immediately, got ready to produce a really short brief. And so like iol always do one page or documented down, audable after that event. It suits every part of the funnel that going after.
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