The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart
Collab with Artlist and get 2 extra months for free here:
https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970
What’s up, Rock Nation! Today we’re joined by Tejas - the filmmaker and creator behind one of the most thoughtful and vulnerable docuseries on YouTube. After spending 9 months crafting a series on attractiveness, Tejas pulled in over 1.7 million views and sparked thousands of deeply personal conversations in the comments. In this episode, we dive into how he built a YouTube channel rooted in depth, not just reach, and how he’s redefining what it means to build an audience that actually cares. We get into his creative process, the emotional cost of getting vulnerable online, and why most creators are thinking way too small.
Check out Tejas here:
https://www.instagram.com/tejashullur/
https://www.youtube.com/ @TejasHullur
SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report
The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services
Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders
https://courses.the505podcast.com/pricing-guide
Join our Discord! https://discord.gg/xgEAzkqAvs
More Free Products:
Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips
6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall
COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:
https://courses.thecreatorcoach.com/BFIGGYSFXPACK
KG Presets Vol. 1
https://www.kostasgarcia.com/store-1/p/kglightroompresets
Kostas’ Amazon Storefront:
https://amzn.to/3GhId25
15% OFF Prism Lens FX with code: KOSTAS15
https://bit.ly/42sNdej
Chase’s Totality LUT pack:
https://www.chasealexanderfilm.com/color/totalitylutpack
Timestamps:
0:00 – Trailer
0:33 – Intro
1:12 – Why Creators Are Pivoting to YouTube Series
2:32 – The Spark Behind the Attractiveness Series
5:07 – The Rule Tejas Uses to Validate Video Ideas
6:18 – How He Structured the Four-Part Series
7:26 – Comparing thumbnails
8:39 – Building Stakes and B-Plots Into Episodes
10:36 – Thumbnail and title strategy
11:23 – Breaking down Tejas’ attractiveness series
12:49 - How to start a successful series
15:20 – Artlist
16:18 - What comes after title and thumbnail
18:16 - How often will Tejas create a series on YouTube
19:49 – The Anxiety of Inconsistent Uploads
21:03 – Short Form Pays the Bills, Long Form Feeds the Soul
23:03 - How Tejas has changed as a creator
24:23 - Editing process
24:47 – Prioritizing Depth Over Width in His Audience
27:38 – Why Word Count in Comments Is His Favorite Metric
28:52 – How to build depth with your audience
32:47 - How to create authentically online
36:38 - What Tejas has learned from his roommate Colt
39:31 - Producer brain
40:08 – Tejas’ ideal monetization strategy
48:20 – Dealing with burnout
52:20 - The future of Tejas’ channel
57:25 - Short form vs long form audiences
58:54 - How to make the leap from short form to long form
1:02:51 - studying formats
1:04:27 – How Tejas’ creative process has changed
1:05:54 - Tejas doesn’t want to go viral
1:10:05 – Tejas’ mindset going into YouTube
1:12:01 – Tejas’ big theory
1:12:43 - What tejas learned from creating short form content
1:13:48 - Keeping the viewers attention
1:16:25 - The future of the creator economy
1:26:04 - What feels off about the creator economy
1:28:44 - What tejas is trying to work on in the next 6-12 months
1:31:45 - Creator vs consumer relationship
1:33:53 - Advice to 18 year old self
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
DM US ON IG: (Our DM's are always open!)
Bfiggy: https://www.instagram.com/bfiggy/
Kostas: https://www.instagram.com/kostasg95/
Chase: https://www.instagram.com/chaseronii/
TikTok:
Bfiggy: https://www.tiktok.com/bfiggy/
Kostas: https://www.tiktok.com/kostasgarcia/
