The Benefits of Loyalty Programs

Today’s episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman of Ogilvy Group in the UK.  

Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation.  

Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's Talk Loyalty!

Hosted by Phil Rubin.

Show Notes :

1)    Rory Sutherland 

2)   The Wiki Man from The Spectator

3)   Rory Sutherland on Twitter

4)   Ogilvy Consulting

5)   Loyalty Summit CXM