How I Built This with Guy Raz cover image

Advice Line with Alberto Perlman of Zumba

How I Built This with Guy Raz

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Transitioning from Demand to Market Standardization

This chapter examines the shift from actively pushing a product to creating genuine demand, with a focus on standardizing orders and margins. It highlights the environmental advantages of sustainable products and concludes by reflecting on the lessons learned in establishing a global brand.

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