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13min chapter
Do we need to rethink ‘brand vs. performance’?
The WARC Podcast
The Relationship Between Performance Marketing and Brand
This chapter explores the relationship between performance marketing and brand, highlighting the negative impact of excessive performance marketing tactics on consumers. It emphasizes the importance of aligning performance marketing with the brand's definition and personality, and suggests better communication and collaboration between the two teams.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode