The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

360: Kinetik: From Failed Software to a $10M ARR SaaS Company - with Sufian Chowdhury

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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How to Beat Health Plans to the Contracts

initially, even when we were building out the scheduling platform, we were going to sell it directly to the brokers. And they started putting us in without our permission. I didn't know that they were doing this, but it kind of favored us in a very, very big way. We ended up beating them to the contracts. So they basically went and sold the product for you and shot themselves in the foot as well.

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