SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Hosted by Sam Blond, Partner at Founders Fund
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Diagnose the Bottleneck to Closing More Revenue
The bottleneck in four out of five companies that I speak with is opportunity creation, it's demand-gen. And this is oftentimes misdiagnosed as conversion rates. At the end of Q2, we had a couple of these big deals that we had been tracking for much over the quarter. And those deals, they didn't convert, they pushed. And so what that meant was we weren't able to hit our Q2 revenue targets. Had those couple of big deals converted, we would have been in a much better place.
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