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Neuroscientific Insights on Loss Aversion
Delving into the neuroscientific mechanism of loss aversion, this chapter explains how the brain processes anticipation of tasks and achievements, highlighting the evolutionary aspect of prioritizing potential problems over potential gains. It explores the concept of preferring guaranteed wins over risky options and discusses the varying responses people have to negative situations, emphasizing the importance of mindset in facing challenges and viewing setbacks as opportunities for growth.