This Week - Tradeshows | Is the juice worth the squeeze?
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The Backside Approach to Trade Show Booths
Most trade show booth duty personnel, pre-sales and sales folks stick in their booth. They stand right at a demo station or the reception station. The closer you get to the booth, the harder it is for the prospect to decide to engage. It's called backside attack. You notice there's a person standing sort of on the periphery in the hallway. What you do is walk around sideways, and you've sital up sideways, watching that same screen.
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