31min chapter

You Are Not So Smart cover image

301 - Cognitive Dissonance - Part Two

You Are Not So Smart

CHAPTER

Understanding Cognitive Dissonance

This chapter explores the phenomenon of cognitive dissonance, highlighting the discomfort experienced when beliefs and actions conflict. It discusses the psychological mechanisms individuals use to reconcile these inconsistencies, including rationalization and emotional responses. The chapter further contextualizes dissonance theory within the evolution of cognitive psychology, contrasting it with behaviorism and emphasizing its implications for human behavior and societal dynamics.

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