The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure
The Diary Of A CEO with Steven Bartlett
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The Sonic Impact on Branding
This chapter examines the significant role of sound in branding and marketing, highlighting how companies like Coca-Cola use audio branding to create memorable consumer experiences. It emphasizes the need for thoughtful sound design in all customer interactions to enhance brand identity and emotional responses. Additionally, the chapter discusses the societal importance of conscious listening and fostering understanding amidst differing opinions.
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