Is Everything Flipped on Its Head?

If you disappoint a customer, and this is the story of Wally Wally Doodle, that customer can turn around and become your competitor. Now, it's never been easier to source merchandise, to put merchandise up in a beautiful website for sale on a Shopify website. And so not only can your customers sort of reject you as a place that they would do business with, but if you make them angry enough, they will actually turn around and becoming your customers. If you don't see that as a complete revolution, then fine, the book is not for you.