Lulu & Georgia founder Sara Sugarman still feels like an underdog
Business of Home Podcast
00:00
How to Structure a Trade Discount Program
We offer 20% off to the trade normally, then we offer special discounts at different times of the year. Because the our trade sales team has worked in the trades, they didn't work with or e-commerce companies. I think it's more of a higher service level. Seeing the designers in person, really finding out what they're wanting and not wanting. It's very different than our D2C customer base. So we're really trying to cater to them and their needs.
Play episode from 28:02
Transcript
