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2min chapter
‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan
Marketing Against The Grain
How to Position Your Product in an Interesting Way?
Caron: How do you position your product in a interesting way? You think it's to doin campaigns that are interesting? I think that's a start. But if you ask me of pure positioning exercise, which it's ag question for everybody listening, this is what i would advise everybody to do. Take your position and all the competitors in your market, look at their positioning, and it's probably this big glob of sameness, rigt. And then you are tons of standard deviations away from everybody else in a way that's actually valuabley.
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