Navigating Incentivized Reviews and Affiliate Responsibilities

This chapter explores the intricacies of federal regulations on incentivized reviews in the supplement and e-commerce industries, focusing on FTC compliance requirements. It discusses the challenges shop owners face regarding affiliates' misleading claims and the potential repercussions for brands. Additionally, the conversation addresses the dynamics of marketing on platforms like TikTok, the impact of negative reviews, and the importance of maintaining strong client relationships.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app