Stacking Growth | The B2B Marketing Podcast cover image

S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan

Stacking Growth | The B2B Marketing Podcast

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Create Demand, Capturing Demand, Creating Demand

In the past, sing trees focused solely on capturing demand. With that money saved, we wanted to start creating demand. We've reached 30% of our current ICP on average of seven times over the last month. And keep in mind, most of these people had probably never heard of Xingtree before.

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