Talking Content Marketing Strategy with Robert Rose
Marketing Over Coffee Marketing Podcast
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Navigating Content Strategy Challenges
This chapter explores the hurdles smaller organizations face in content creation, emphasizing the need for a clear content strategy and proper prioritization. It outlines essential steps for developing an effective content marketing approach, prioritizing impactful storytelling that aligns with customer journeys. The discussion critiques traditional content categorization methods, advocating for a focus on the underlying message to foster genuine audience engagement.
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