Marketing Over Coffee Marketing Podcast Talking Content Marketing Strategy with Robert Rose
12 snips
Dec 15, 2023 In an engaging conversation with Robert Rose, Chief Strategy Advisor at The Content Marketing Institute, he shares his insights on the pitfalls many organizations face in content strategy. He emphasizes the importance of viewing content as a product and aligning teams with clear objectives for success. Robert also explores the impact of generative AI in content marketing, advocating for a strategic approach to its integration. He critiques traditional content categorization and stresses the necessity of impactful storytelling that resonates with customer journeys.
AI Snips
Chapters
Books
Transcript
Episode notes
Robert Rose Career Journey
- Robert Rose transitioned from a Silicon Valley CMO to content marketing expert over 25 years.
- His diverse background shaped his unique approach to content strategy and marketing.
Two Types of Content Marketers
- Content marketers fall into two groups: conscious and unconscious marketers.
- Even big companies practice content marketing intuitively without formal knowledge or labels.
Three Pillars of Content Strategy
- Effective content strategy rests on three pillars: coordination, experience management, and content operations.
- Coordinating messaging and managing content platforms require proper governance and workflows.
