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938: William Ury on How to Thrive in Conflict

How to Be Awesome at Your Job

CHAPTER

Strategies for Negotiation Success and Wisdom from Ancient Texts

This chapter explores the significance of having a strong best alternative to a negotiated agreement (BATNA) to increase confidence and improve negotiation outcomes. It also discusses the benefits of silence, reflection, and patience in negotiations for achieving cooperative agreements and clarity of mind.

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