The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 482: A Deep Dive on Vimeo at $330M ARR in Enterprise and Self Service with Vimeo CEO Anjali Sud, and SaaStr CEO, Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Areyo Mining the Self Service Customers?

We have a huge base, over 230 million free users. If you actually look at our enterprise customers to day, about 70 % of our new enterprise customers start as free,. So they are coming from that base. And so when we look a ser of the future, and what we're really focus don right now, is, one we organize, we need a single view of the user journey. We need abeto attract and understand when some one comes in with, say, a corporate domain that we would say is a business for free. What are the signals that can allow us to, then, through our product wrigte, grow them into a self server and enterprise customer. There

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